Accelerate Your Cat Innovation Pipeline With the Power of Postbiotics
Did you know that 73% of cat parents across the US and Western Europe believe it is important that their cat’s food plays a role in preventing health concerns but only 40% are satisfied with the variety of food available that address their cat’s health?*
With more cat owners entering the market, the category is ripe for innovation. Download our Healthy Cats, Happier Cat Parents e-book to get cat parent insights and see our latest postbiotic feline research.
*Cargill Proprietary Research, Cat Owner Survey, 2023.
Request our e-book to learn:
- Cat ownership trends
- What health claims matter most to cat parents
- Which health conditions cat parents are most concerned about
- How cat parents are managing nutrition to address health concerns
- New feline research demonstrating the influence of TruMune/TruPet** postbiotics on digestive health, immunity, and palatability
**TruMune is also known as TruPet in some markets. Trademark, product registration, and product availability varies by market. Contact a Cargill representative to see what products are available in your market.
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Future-proof your formulas with TruMune inside.
TruMune is a natural* complete postbiotic ingredient for brands seeking to add multiple pet-proven on-trend health claims without the hassle of multiple ingredients. And, without microorganism survivability challenges, TruMune is a perfect fit for any food, treat, or topper regardless of processing conditions. When you formulate with TruMune, you get:
Assurance in every bite.
TruMune is backed by an industry-leading 6 pet-specific studies, offering peace of mind that your on-pack claims are supported by sound science.
Innovation without limitation.
TruMune is a low-inclusion ingredient that supports multiple trending health benefits and retains stability and efficacy through typical pet food processing conditions.
A differentiated gut health position.
TruMune is a complete postbiotic that can consistently deliver a precise combination of postbiotic metabolites efficiently to the pet’s gut.